Red Cavaney, CEO of the American Petroleum Institute, talks to CEO Update about his experience leading a very public trade association and lessons he’s learned. Q. With dramatic increases in oil prices, you and API are front and center with the media. What have you learned over the years to become more effective in dealing with the press? What must association leaders keep in mind to manage this process effectively? A. Well, I think we need to become better and more frequent communicators. One of the things our industry could have invested more time and energy in was communicating with key external audiences. That’s something that I learned back when I was with Forest and… Read More